Never Hire a “Social Media Expert” (via Momentum)

20 Aug

Point 4 is particularly interesting: “are they active” is the key question as it reveals how much they commit and how well they know their business.
I, for one, am surprised by how little said guru engage in conversation but merely add contacts and RT like crazy.

Never Hire a "Social Media Expert"  By: Tim BakerOne of my biggest pet peeves is the "social media guru." You know the type, the person that  spends all their time on Twitter retweeting Mashable articles and Chris Brogan's blog posts and thinks that having 40,000 followers makes them an instant expert in marketing. These people are bad news for many reasons, but what makes them most … Read More

via Momentum

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Posted by on August 20, 2010 in 1


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