Monthly Archives: March 2005

Amusing definition

It's nearly midnight and I've just learn a new definition: mood=priapic

  • [adj]  resembling or being a phallus; “a phallic symbol“; “phallic eroticism“; “priapic figurines
  • [adj]  overly concerned with masculinity and male sexuality; “priapic episodes“; “priapic victories
  • This confirms that one should always die late in the day rather than early: more chance to end less ignorant…

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    Posted by on March 31, 2005 in Uncategorized



    I'm more Yahoo messenger myself but my sister (more her daughters I think) are MSN oriented (MSN messenger seems to be 'fashion' with the young generation). I tried and tried again to lure her into Yahoo though…

    I'm also trying to get her to use Skype© Any of the other two messengers allow webcam-ing (if that's a verb), not Skype© . But, and that's a big BUT, this one makes phone chats way more fluid: almost as clear as being on the phone unlike with Yahoo for instance which is more like Talkie-Walkie. B and K, in Dijon use it all the time with I in Lyon. I was there last Monday and Tuesday: really convincing.

    B having all his family in Argentina saves a lot with Skype©… I wonder if it'll work on this PC though: I installed it just today and tried to connect with I but all we both got were inaudible sounds and scratches.


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    Posted by on March 31, 2005 in Uncategorized


    imaginary conversation

    – The pope?
    Still, breathing… Hardly though.
    – Hope the next one is black.
    You think the colour of his skin could make a difference?
    – In Africa, maybe?
    Well, yeah… maybe…
    – Terry Schiavo?
    Same as the pope…
    – If anybody's death has any meaning and utility, hers should be redefining Euthanasia.
    … I didn't know you could use words with more than 3 syllables! *grin*
    – Bitch!! *big grin* Reignier?
    Still … reigning.
    – …
    no comment about him?
    – How could his death make any difference when his life didn't?
    deeeeep !! *grin* Oh! Johnny Cochran died!
    – Cochran died ages ago in a car accident. Darn good…
    Not Eddy! Johnny..
    – Who's Johnny Cochran?
    OJ Simpson lawyer.
    – … Must have been a pretty good one. That thing with the glove…
    No one was ever able to prove OJ had really killed.
    This planet still counts more than 6 000 000 000 living inhabitants.
    – *grin* butthead and beavis like laughters.

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    Posted by on March 30, 2005 in Uncategorized


    Now I understand…

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    Posted by on March 30, 2005 in Uncategorized


    McDonald's buying way into hip-hop song lyrics

    LOS ANGELES ( — Hip-hop artists have plugged in virtually every high-end brand from Cartier to Versace into their song lyrics. But now the Big Mac is about to get name dropped.
    McDonald's Corp. has hired entertainment marketing firm Maven Strategies to help the fast-food giant encourage hip-hop artists to integrate the Big Mac sandwich into their upcoming songs.

    Summertime airplay
    The goal is to have several tracks hit the radio airwaves by the summer.

    Maven, based in Lanham, Md., has already approached record labels,
    producers and individual artists with the Big Mac proposal — which
    emphasizes writing lyrics around the sandwich's name alone, and not
    necessarily including McDonald's or the Golden Arches.

    “Once we partner with a particular brand, we identify artists
    that meet the attributes of the brand,” said Tony Rome, president-CEO
    of Maven Strategies. He added that because artists have different
    styles — some are more serious, some are more party driven — ­

    “we always want to make sure their style works with the advertiser.

    “Maven also tries to identify when an artist is hoping to release a new record: An advertiser could time a new marketing campaign
    around the release of an album that features its product in a song.

    Final song approval
    For the deal involving the Big Mac, McDonald's receives final approval
    of the lyrics, but it will ultimately allow artists to decide how the
    sandwich is integrated into the songs.

    “The main thing is to allow the artists to do what they do best,” Mr. Rome said. “We're letting them creatively bring to life the product in their song.”

    Maven's already started receiving several songs for consideration.

    Maven receives a consulting fee for its services. Music acts,
    however, will not receive payment upfront. Instead, they will earn
    anywhere from $1 to $5 each time their song is played on the radio.

    Payment strategy
    That payment strategy not only limits the risk for McDonald's, or any
    other brand looking to partner up with music acts, but also encourages
    artists to produce a hit song.

    “At the end of the day, this has to work for the brands, and we want to deliver quantitative results,” Mr. Rome said. “The risk involved for upfront payment is all eliminated. If an artist isn't able to deliver [a hit], there's no out-of-pocket cost to the client. You pay for performance.”

    A hit song also means more than just radio airplay, which could extend the reach of the brand.

    “If a song is getting a lot of airplay, there's a strong
    likelihood it will be played in clubs, be downloaded, be turned into a
    ringtone and sell more CDs,”
    Mr. Rome said.

    Because radio play is easier to track, brands only pay artists
    when their song is spun by a station. Maven can also track how many
    times a song plays on satellite radio.

    Shout out to Seagram's Gin
    Maven has started to drum up
    interest from advertisers after the company was able to integrate
    Seagram's gin into five rap songs last year from artists such as Kanye
    West, Twista, the Franchise Boys and Petey Pablo. Petey Pablo's
    “Freek-a-leek” ended up as the No. 2 hip-hop song of the year,
    according to the Billboard Top 50 hip-hop songs of 2004, and played
    over 350,000 times on the radio. Part of that song's lyrics: “Now I got
    to give a shout out to Seagram's Gin/Cause I'm drinkin' it and they
    payin' me for it.”

    But most brands aren't paying for it — record labels have
    charged for brands to appear in music videos, but not in lyrics. And
    that's somewhat surprising, considering how many brands are being
    name-dropped by rappers.

    Brands including Bentley, Porsche, Gucci, Gulfstream and Dom
    Perignon have all been mentioned by rap stars Jay-Z, 50 Cent and Snoop
    Dogg. Last year, Kanye West mentioned 19 brands, including Lexus,
    Versace, Cartier, Mercedes and Cadillac in four singles, according to
    American Brandstand, which tracks the number of brands music acts
    mention in their songs.

    Product placement in music seems to work. Courvoisier enjoyed a
    sales boost in the U.S. and Europe after Busta Rhymes' “Pass the
    Courvoisier” was released.

    Part of the rapper's lifestyle

    Mr. Rome said that rappers are mentioning brands in their songs because “the brands are part of their lifestyle. It's something they're already utilizing, eating or driving.
    “Hip-hop represents a large share of what pop culture is today,” Mr. Rome said. “Hip-hop's endorsement of different brands give them a cool factor and representation among youth. They gain credibility by being mentioned in songs.”

    Advertisers are only eager to leverage the power of hip-hop as
    a marketing tool and generate some exposure for their brand among the
    music genre's young urban consumers. Hip-hop generates an estimated $2
    billion in sales a year and ranks behind rock 'n' roll as the second
    most popular music genre in America.

    Hip-hop stars are brands
    But not every brand will appeal to rap stars.

    “We wouldn't be having this conversation about Clorox bleach or Brillo pads,” Mr. Rome said.

    Maven's relationship with advertisers is now enabling it to expand its entertainment marketing business.

    The company, which has been active in the entertainment marketing arena
    for the past 10 years, has also produced several live events, including
    Seagram's Gin Live, a 25-city tour featuring urban music acts, and the
    “Kings of Comedy Tour,” whose sponsors included Crown Royal and HBO.

    But Maven now also exclusively represents Seagram's Gin and
    Martell Cognac for all forms of product placement and promotional deals
    in entertainment. Maven recently produced a promotion for Martell
    around Lions Gate's hit Diary of a Mad Black Woman and will integrate the product into New Line Cinema's upcoming comedy King's Ransom.


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    Posted by on March 30, 2005 in Uncategorized



    I don't think I had heard of Andy Bichlbaum before I read an article in today's online Libération edition.

    At first he and his partner […]impersonating some of the world's most powerful criminals at conferences, on the web, and on television, in order to correct their identities […] sounded kind of cool.

    What's not so cool, to me, is the noise they surround their message with: too much publicity kills the product. I therefore categorize him with very suspect Mickael Moore.

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    Posted by on March 28, 2005 in Uncategorized



    What to do when a lawsuit as important as Michael Jackson's starts without possibility to shoot within the court? To reconstitute the lawsuit, is channel E!'s answer. Entertainement which, associated to the satellite operator British Sky Broadcasting, broadcasts half an hour a daily series, shooting the audience of the day before.

    Thus, every day, the actors only have a few hours to learn their lines, i.e. selected moments of the trial before acting before camera. Between each segment, experts (lawyers, journalists) in the studio interrupt the performance to give their interpretation of the trial.

    One can see Michael Jackson in great shape when it is, in fact, actor Edward Moss (pic) who impersonates him in the daily re-creation of the Jackson trial's most significant moments for the TV show

    This is not new since Sky News, in Autumn 2003, had recreated with actors the hearings carried out during investigations of judge Brian Hutton over the death of David Kelly, expert of the British ministry of Defense which had committed suicide in July that same year.

    This endless trial, nicknamed Foreverland by medias, is costing a fortune to the town hosting the trial: small, conservative Santa Maria, surrounded by strawberry and broccoli fields, aa few hours north of Los Angeles. According to local sources there, the prosecutor is investing crazy amounts of money with one goal in mind: to bring Jacko down.

    Bill, the lawyer on tonight's show, said once: “if this trial was set in Los Angeles, Jackson would be acquitted.

    Something I don't get: families knew about the rumors and '93 allegations yet they were stupid enough to let their kids spend nights in Neverland.
    Now they're complaining?!? What about personal responsibility?

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    Posted by on March 28, 2005 in Uncategorized